GLIDE
Brand Guidelines

Core Values

1. 1

   Love What You Do

   We are creators.
   We don't work because we have to, we work because we can't stand sitting idle. We wake in the middle of the night with the answer to yesterday's burning question, finally. We zone out in the shower while we imagine the perfect visual metaphor for machine learning. We get obsessed—sometimes—a lot. It's not about having the best idea, or being right, it's that undeniable feeling you get when you come up with something that excites you. It’s about loving the process. We call it being AWESOME ON PURPOSE.

2. 2

   Build Meaningful Relationships

   We are people first.
   Work is just one of the many things we do to satisfy our basic human need for connection—but it’s a BIG ONE. Heck, it’s a third of our lives! You say that to some people and they might recoil, but not us. Not because we’re total workaholics (maybe a little), but because we see every day is an opportunity to grow and inspire and celebrate and learn from others. Working relationships are relationships, period. Life’s one long series of personal connections—the more genuine, the more meaningful they are, the stronger we become. This is it, so let’s face it TOGETHER!

3. 3

   Deliver Faithfully

   We are dependable.
   We know, it’s not the most thrilling quality, but we’ve found that our willingness to set realistic expectations and follow through actually makes us outliers. Most people, especially when competing for business, have a tendency to overpromise. No thanks. We make promises we can keep by acknowledging that unforeseen obstacles always come up. If that means losing business because we’re unwilling to commit to an overambitious timeline, so be it. We’d rather DO WHAT WE SAY.

4. 4

   Better Everyday

   We are unfinished.
   We’d rather live in the stretch zone than the comfort zone because trying new things is the only way to grow. When we hear about a new tool or methodology or exercise, we try it out! Why not? Dismissal can only lead to calcification, whereas the desire to learn is your superhighway to eternal youth. What’s the opposite of being set in your ways? How about accepting there will always be another way. A better way. We can all be #bettereveryday.
   

5. 5

   Enjoy The Journey

   We make time to explore this beautiful, surprising world.
   Work is only a small slice of our experience when all is said and done. We take advantage of the freedom a healthy work-life balance provides to see new
   places and meet strangers and eat delicious food and learn to surf. Or at least try. We share these experiences with each other so we can live vicariously through photos and stories until it's our turn to adventure. The journey is what refills our tank.

Bigger sizes and a printable PDF available on Google Drive

Communications